As transport and logistics businesses adapt to a more digital marketplace, the need for stronger data alignment between fleets and their customers is rapidly increasing.

In a recent Freight News interview, CtrlFleet co-founder Renko Bergh explains that as end-users digitise their operations, from order allocation to tracking and digital documentation, transport operators are being challenged to match this pace with seamless data flows that support real-time operational demands.

Rather than relying on manual effort to meet increasing compliance and responsiveness requirements, Bergh highlights the value of consolidating telematics and operational data into a unified view and integrating it securely with customer platforms. This approach reduces administrative burden, improves responsiveness to order changes and deviations, and enables transporters to deliver on modern digital expectations.

Crucially, achieving this kind of integration isn’t just about technology. Bergh stresses that successful data alignment also depends on process-level collaboration and change management between transporters and their clients, creating what CtrlFleet describes as a truly connected “network experience”.

👉Read the full Freight News article here: https://www.freightnews.co.za/article/need-for-data-alignment-on-the-increase-ctrlfleet