When it comes to digital transformation in logistics, the conversation often centres on new tools and breakthrough systems. But according to Wichard Sullwald, Co-Founder of Product at CtrlFleet, technology isn’t the industry’s biggest hurdle, culture is.

“Without strong, management-driven change, even the most advanced digital solutions will fail,” Sullwald told Freight News. It is not about chasing the latest trends; it’s about applying the right technology to solve the right problems and cultivating a culture where teams are willing to embrace change.

At CtrlFleet, this belief underpins the company’s product roadmap. Features such as cross-docking, load consolidation, and dynamic routing are continuously refined through client feedback and operational insight. For Sullwald, innovation is not negotiable: integrated, transparent and digitally controlled supply chains are fast becoming the new standard.

While South Africa’s logistics sector may not yet match the maturity levels of some European markets, its spirit of innovation is undeniable. Local carriers are pushing boundaries, and customers are increasingly demanding transparency and responsiveness across operations. CtrlFleet is meeting this challenge head-on, equipping operators with the tools and mindset to move from reactive fixes to proactive, data-driven control.

👉 Read the full article here: https://www.freightnews.co.za/edition/technology-25-september-2025/view-edition